Despite increases in the number of women-owned businesses in Austin, female and nonbinary entrepreneurs still face many barriers. They often lack the networks, community, funding, and visibility to grow in size and sales, and as a result have difficulty reaching the consumers who would be most inclined to support them. SheWork is a series of zines that aims to archive and highlight WOBs in the Austin community in hopes of bringing more customers to the stores.


7. Elizabeth Jane Studio

A conversation with Elizabeth Jane of Elizabeth Jane Beauty Studio. 

What led you to leave the salon you were at and start your own?

That is a big reason why I quit was because I was being diagnosed at that time and I would,  be hospitalized for weeks at a time. if I would've had a legitimate job in that time, no one would have let me off.  I think it was very crucial to start my own business and to be independent and make my own schedule for me to succeed and actually thrive.  I need to be able to call the shots.

What structures need to be in place for you to thrive at your job?

There's a part of me that feels like I've let down a little bit with the beauty industry because there's no health insurance. There's no retirement. Typically the beauty industry has been shamed and looked down upon. I think this generation of hairstylists is changing that and changing the view of a hairstylist. I think it's really important, that our industry comes together and we figure something out, you know, because to be a good hairdresser, you have to be healthy.

What are your favorite memories from when you were a kid at your mom's hair salon?

I was always folding the towels and shampooing my mom’s clients.  I used to look at my mom and just watch her, make people light up. I would see the clients, just their faces get so excited when they see their hair. Just being at the salon, I feel most comfortable. I feel at peace.